What is representation?
The different ways in which the media portrays groups, experiences, ideas etc. It refers to the construction in any medium, especially the mass medium (a medium of communication), such as newspapers, radio or TV - designed to reachmany people. Such representations could be in pseech or writing as well as in still or moving images.
Gender Representation Issues...
The camera is masculine - the medium is the message. Males are considered in significantly more aggressive and have dominant behaviour. They are represented as independent, adventurous, unemotional and competent.
Women are considered as weak, domesticated, to be engaged in more explicit sexual and passive behavious etc. There is a negative attitude towards females and are more likely to be presentedas provocative, decorative objects and cannot be hardworking.
Stereotypical gender occupations, men - mechanics (hard working), women - housewife (domesticated).
Link to clip...
The clip has specifically been made to go against stereotypical gender representations. In this clip the boss is shown as a high powered woman, the tomboy at the start is in the digegr rather than the man. The man with the kady in the digger is running away from the saber tooth tiger etc...
No comments:
Post a Comment