Representation

What is representation?
The different ways in which the media portrays groups, experiences, ideas etc. It refers to the construction in any medium, especially the mass medium (a medium of communication), such as newspapers, radio or TV - designed to reachmany people. Such representations could be in pseech or writing as well as in still or moving images.

Gender Representation Issues...
The camera is masculine - the medium is the message. Males are considered in significantly more aggressive and have dominant behaviour. They are represented as independent, adventurous, unemotional and competent.
Women are considered as weak, domesticated, to be engaged in more explicit sexual and passive behavious etc. There is a negative attitude towards females and are more likely to be presentedas provocative, decorative objects and cannot be hardworking.
Stereotypical gender occupations, men - mechanics (hard working), women - housewife (domesticated).

Link to clip...
The clip has specifically been made to go against stereotypical gender representations. In this clip the boss is shown as a high powered woman, the tomboy at the start is in the digegr rather than the man. The man with the kady in the digger is running away from the saber tooth tiger etc...

How does digital technology affect the Film Industry?

Essay on Ethnicity

Media OCR Ethnicity essay – Hotel Babylon

 The clip I have been shown generates a lot of racism and ethnicity issues against immigrants living in the UK. After seeing the clip a few times, I have noticed that the cooks and most of the people who work in the kitchens and as cleaners are mostly black and European.

 At the start of the clip, a man is standing in a warehouse and as he looks behind him, there are two police officers. As soon as he turns around, the camera angle and the lights are focused on his face, this shows us that he knows what is wrong and what is about to happen. The camera angle is pointed straight towards him and the police which may show us that they think they are superior due to their skin colour and their position in the system of work. When the police walk in, the lady at the reception and a black man sitting at the side look up at the authority and present a scared and “get everyone out of there” face which portrays something bad is about to happen. She then goes off track and says, “ooh while I remember, Ben did you take those purple acquisitions forms down to housekeeping like I asked you to?”, this gives the authority a hint of how they are trying to get everyone out of there before they catch them.

 As the two men run down, one being white and the other being black, there is tense music which represents they are in a hurry and the camera is also following them in a fast pace which also represents something bad is about to happen. The angle of the camera is pointing up to the people at some stages and at others there is just a ruffle which shows the chaos being caused when trying to get the immigrants out of bounds from the authority and into a ‘staff only’ room where they are unable to come in. At that time they notice that one man is missing and they realise how he is going to get caught no matter what happens. This causes more tension and worry for most the people who worked with him and upsets them the most when he does get caught and reality sets in about his absence there. As the lady who is diabetic collapses, the black man who gives her the sugar boost in her mucus membranes says, “I wasn’t always a cleaner”, this shows how in their country they are respected as professional business workers but as soon as they immigrate over to the UK for example, people think they are unworthy and unintelligent just because of their skin colour or where they come from and so place them in low end jobs like cleaners, or cooks.

 As the people in the staff only room are around the lady who is diabetic, there is a knock on the door. At this point, the camera scopes in towards the main woman and the tension rises again as she slowly but firmly walks her way towards the door praying that it is one of the team and not the authority, the camera at this point is towards the key hole which represents a sense of should I open the door or not. There is a sense of relief as she opens the door, but then the tension and worrying rises again as she gets to learn that Ibrahim has been caught.

 The end of the scene shows the grieving of Ibrahim being gone and the worry of if they may get caught again. The racism in this clip is beyond anything and is shown through arresting or taking away immigration because of their skin colour, or how smart they are made out to be and in reality this would not be acceptable because most people these days have learnt to overcome racism and be equal within society.

Ethnicity Essay from Clip

Documentary Script

Script for Documentary
In this documentary, I will be talking about the Film Industry. The film Industry involves all the companies, studios, and people etc in order to produce and distribute the film. The two film studios I will be discussing will be Paramount Pictures and Film 4. The difference between these two studios is not the size of them but how big they are where they are founded. Paramount Pictures is quite a large company and is known to produce, exhibit and distribute many films, also based in Hollywood, and Film 4 is a  British film production studio who has backed up films like, Slumdog Millionaire, East is East, 12 Years a Slave etc....

Paramount Pictures
Paramount pictures is a film studio, television production and motion picture distributor, consistently ranked as one of the "BIG SIX" film studios of Hollywood. It is a supplementary of U.S. media conglomerate Viacom. Paramount is a member of the Motion Picture Association of America (MPAA). It has distributed several successful film series, such as Transformers, Mission: Impossible, Indiana Jones (1981-2008), The Godfather, Star Trek, Jack Ryan, Jackass, Paranormal Activity, Friday the 13th, and G.I. Joe. It is the world's fourth oldest major film studio, the third being Universal Studios, the two oldest being the French studios Gaumont Film Company and Pathé.
Paramount Studios was founded as Famous Players Film Company in 1912 by a man named as Adolph Zukor. From the beginning, the studios at Paramount has been on the ground floor of every major development in film - from the advent of motion pictures, to the emergence of television and onward through the digital revolution. Since winning their very first Academy Award for Best Picture in 1927, the studio have kept themselves on the forefront of movie making and leading the pack in innovation and technological development. 
Throughout history, Paramount Pictures have nurtured and aided the industry's most legendary movie talent. Directors like, Cecil B., DeMille, and stars like Elvis Presley and Audrey Hepburn. In more recent times, the Studio has worked with stars like, Steven Spielberg, Harrison Ford, Meryl Streep, Tom Cruise, Angelina Jolie and many more. Their passion and experience combined with such talent has resulted in the production of countless iconic films, including the highest grossing blockbuster of all time, “Titanic” (1997). The Film I have chosen for this studio would be, G.I.Joe Retaliation.

Film 4
Film 4 is a British film production company owned by Channel 4 television Corporation. The company has been responsible for backing a large number of films made in the UK. The company's first production was Walter, directed by Stephen Frears - released in 1982. In 2004, Tessa Ross became head of both Film 4 and Channel 4 Drama . The name Film 4 Productions was introduced in 2006 to tie in with the relaunch of the Filmfour broadcast channel as Film 4.
Some major productions that have been backed up by Film 4 are, 12 Years A Slave, Christmas Carol: The Movie, East is East, Slumdog Millionaire, The Inbetweeners Movie (and 2), The Iron Lady, The Lovely Bones, Wuthering Heights, The Riot Club etc...(Some are already mentioned in the introduction above). Hyena was developed by Film4 and was co-financed by Film4, BFI, Ingenious and Lipsync. The film will premiere at the Edinburgh International Film Festival in June 2014. It will be released in the UK by Metrodome in October 2014. The film I have chosen for this studio would be Hyena.

Paramount Pictures - G.I. jOE retaliation
G.I. Joe Retaliation is an American military sci-fi action film directed by Jon M. Chu, based on Hasbro's G.I. Joe toy, comic and media franchises. It was written by Zombieland writers Rhett Reese and Paul Wernick, and serves as both a sequel to 2009's G.I. Joe: The Rise of Cobra and as a reboot of the franchise. This movie features an ensemble cast, with Channing Tatum, Arnold Vosloo, Ray Park etc...reprising their roles from the first film. The principle cast has stars like, Dwayne Johnson, Bruce Willis as General Joseph Colton. After the financially successful release of The Rise of Cobra, Rob Moore, the studio vice chairman of Paramount Pictures, stated in 2009 that a sequel would be developed. In January 2011, Rhett Reese and Paul Wernick, the writers of Zombieland, were hired to write the script for the sequel. The movie was originally thought to be titled G.I. Joe: Cobra Strikes, which was later denied by Reese. Stephen Sommers was originally going to return as director of the sequel, but Paramount Pictures announced in February 2011 that Jon Chu would direct the sequel. In July 2011, the sequel's name was revealed to be G.I. Joe: Retaliation. Chu would later declare that Paramount wanted a reboot that also served as a sequel to The Rise of Cobra since "a lot of people saw the first movie so we don't want to alienate that and redo the whole thing".

In January 2012, it was confirmed that Byung-hun Lee would reprise his role as Storm Shadow in the sequel. Channing Tatum and Ray Park also returned, as Duke and Snake Eyes, respectively. Rachel Nichols, the actress who played Scarlett in the first film, stated that most cast members would not be returning, except for the three aforementioned actors. In March 2011, Sienna Miller stated that she would not be returning for a sequel. Joseph Gordon-Levitt also confirmed that he would not be returning as Cobra Commander in the sequel. Joseph Gordon-Levitt also confirmed that he would not be returning as Cobra Commander in the sequel.
In June 2011, Dwayne Johnson was cast as Roadblock, D.J. Cotrona and RZA were cast as Flint and Blind Master respectively, while Elodie Yung was in talks for the role of Jinx. In July 2011, Adrianne Palicki was confirmed for the lead female role of Lady Jaye, and Ray Stevenson was confirmed to portray the villain Firefly. Arnold Vosloo also confirmed that he would reprise his role of Zartan, although in the final film Vosloo appears only in a couple of non-dialogue scenes, with Jonathan Pryce playing Zartan in most scenes. Joseph Mazzello was confirmed to play Mouse. In August 2011, Walton Goggins was added as Warden Nigel James, and it was confirmed that Bruce Willis was cast to star in the film as the original G.I. Joe. The character of Joe Colton was a replacement for fan-favorite Joe character Sgt. Slaughter. Sgt. Slaughter stated that he "was originally supposed to be the part of Bruce Willis' Sgt. Slaughter but because we had a conflict in toy companies, Hasbro and Mattel, I wasn't able to do it. It's one of those things, Rock (Dwayne Johnson) doesn't have a contract so he can do what he wants to do and he's been very successful".
In September, a casting call sheet leaked to the Internet revealed that Cobra Commander would appear in the sequel, though it was unknown who would play the character. Chu said that fans would get a glimpse of Destro in the film, but Christopher Eccleston would not reprise his role in the sequel. On May 1, 2012, it was confirmed by Jon Chu that G.I. Joe: Retaliation's Cobra Commander is Rex Lewis, the same character that Joseph Gordon-Levitt played in The Rise of Cobra. Actor Robert Baker confirmed that he is the voice of Cobra Commander in the sequel.
G.I. Joe: Retaliation grossed $122,523,060 in North America and $253,217,645 internationally for a worldwide total of $375,740,705. Overall, according to Box Office Mojo it is the 25th highest-grossing film of 2013 in North America, the 18th highest grossing film worldwide that year, and the fourth highest-grossing Hasbro film.
In North America, the film grossed $10.5 million on its opening day at the top of the box office. The film retained the No. 1 spot over the three-day weekend and grossed $40.5 million, which is the second-highest Easter debut ever behind Clash of the Titans. However, this was lower than its predecessor's opening weekend of $54.7 million. The international response was even more positive, with $80.3 million across the weekend.
On September 10, 2013, Chu was confirmed to direct the film, along with writer Evan Daugherty (Snow White and the Huntsman, Divergent, Teenage Mutant Ninja Turtles) to pen the film's script.

FILM 4 - Hyena
Hyena is a 2014 British film described as a "police corruption thriller". The film was shown at the Edinburgh Film Festival on 18 June 2014 and later in 2014 was shown at the Toronto International Film Festival. Tribeca has acquired North American rights to the film.
Good policing doesn't necessarily mean doing everything by the book. But as the business of crime in London turns to favour the Albanians and Turks, how does a "good" policeman survive?
Michael Logan (Peter Ferdinando) is a complex mix of high-functioning addict and corrupt police officer whose world is changing thanks to a recent influx of ruthless Albanian gangsters who are threatening to change London's criminal landscape. Michael's razor sharp instincts have always kept him one step ahead, but now his increasingly self-destructive behaviour and the sheer brutality of the new gang lords find Michael in a spiralling descent of fear and self-doubt.
Hyena is written and directed by Gerard Johnson (Tony), and produced by Stephen Woolley (Made In Dagenham), Elizabeth Karlsen (Great Expectations) and Joanna Laurie (Byzantium).

Film Vocabulary

VOCABULARY:

Anchorage: Fixing of meaning, e.g. the copy text anchors (i.e. fixes to one spot) the meaning of an image (for example, a single rose that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement.  

Antagonist: The character whose function in a plot is to oppose the protagonist. In straightforward hero's journey plots (most action adventures), the antagonist can be referred to as the villain. However, in character drama, the antagonist might not be a "bad" character, just someone who stands between the protagonist and his/her goals.

Archetype: A universal type or model of character that is found in many different texts, e.g. ingenue, anti-hero, wise old woman, hero-as-lover, hero-as-warrior, shadow trickster, mentor, loyal friend, temptress.

Audience: The recipients of a media text, or the people who are intended to read or watch or play or listen to it. A great deal of media studies work is concerned with the effects a text may have on an audience.

Binary Opposition: The contrast between two mutually exclusive concepts or things that creates conflict and drives a narrative e.g. good/evil, day/night, male/female, presence/absence, old/young.

Censorship: Control over the content of a media text. Different media forms have different forms of censorship - sometimes from a government, but mainly from a regulatory agency, eg the British Board of Film Classification.

CGI: Computer Generated Imagery. Refers to the (usually) 3-D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of entire landscapes.

Code: A system of signs which can be decoded to create meaning.
In media texts, we look at a range of different signs that can be loosely grouped into the following:
-  technical codes - all to do with the way a text is technically constructed - camera angles, framing, typography etc
- verbal codes - everything to do with language -either written or spoken
- symbolic codes - codes that can be decoded on a mainly connotational level - all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.

Connotation:
Way in which meaning is created —
- Connote = meaning by association, the deeper meaning (e.g. red connotes anger, passion, love, danger).

Convention:

Convergence:

Demographic:

Denotation:

Editiorial:

Enigma:

Gatekeeping:

Genre:

Globalisation:

Ideology:

Institution:

Intertextuality:

Narrative:

Neologism:

News Values:

Ownership:

POV (Point Of View):

Preferred Reading:

Protagonist:

Realism:

Representation:

Self - Regulation:

Signs and Signification:

Star:

Stereotype:

USP: Unique Selling Point,

http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=keyterms

Hyena Film Poster Essay

Hyena Film Poster Essay

In this essay I am going to analyse the movie poster for the film 'Hyena'. The genre for this film is crime, drama. This movie is to be released in 2014 and stars Peter Ferdianando, a well known British Character Actor who has also starred in Snow White and the Huntsman, 300: Rise of an Empire and A Field in England. Richard Dormer is a well known actor, playwright and screenwriter of whom also stars in this film and has starred in, My Boy Jack, Good Vibrations and Mrs Henderson Presents. This is a action, crime and drama film and therefore I think it will definitely grab a lot of attention into viewing it.

When I first took notice of this film poster, I observed there was not much happening to really catch the awareness of the audience. What I noticed however was a man sitting probably by himself at a table in some sort of restaurant or cafe giving a sort of staring look and the light in the background which in my eyes represented danger or suspense. The light in the background also may symbolize some sort of plan or drama or it may be like being interviewed in a police station. This makes sense due to the film trailer being about crime and gangs in London and the light at the back in the poster having sort of a investigation and dangerous feel to it.

The colours that are used in this poster represent a  mysterious feel and a sort of suspense in the atmosphere feel. For example, most the setting of the poster is in dark, using colours like brown and black. These use of colours may threat or gang violence around London as it is based and set there. The bright yellow in the back (light) may suggest the use of sirens or an investigation team as the colour usedis quite bright and makes you sort of alert to the situation and the surroundings. The man sitting in the dark may illustrate the bad and dark side of the gang in london; both the light and the man in the dark and the colour all personify that he may be part of the 'bad guys in town' or the gang in London.

The audience hardly learns much from the character in the poster other than already mentioned before he may be part of the bad guys or the town and the light in the back may mean sirens or being alert or have attention to what goes on around you. In addition to this theycan see there is gouing to br some sort of suspence or tension involving different people and groups because of the use of the iconography of the light and the setting of an empty restaurant or cafe. As well as this, the facial expression of the character is very stary which may say that the people of London may need to take precaution and be careful where they are headed and the paths they take so they don't get into the wrong hands of anyone, i.e. the gang or maybe even this guy (the character) on the front of the poster. This attracts the audience as it shows the film is going to be very dramatic, action packed and crime filled.

Film Industry

Powerpoint on Film Distribution:

Recording of Presentation:

AS Media Monarch of the Glen (age) g322

Age plays a big role in this scene as most of the effects and and parts are presented around different age groups. Although there are many age groups involved, this particular scene is only focused on Amy who is effectively still a child but a teenager (16 years old).

At the beinning of the scene, Amy is asked by her guardian whether she can drive or not and despite her knowing she can't, she replies "I passed first time". The scene starts with Amy when she comes out and sees Ian who is signifcantly older than she is. The music is kind of romantic and the melody is used because it is seen as appropriate for that age group, however it was quite mellow which made sense since they were in the countryside.

When Amy is asked if she can drive and replies with a simple yes, her guardian believes that. Even though the guardian should be more mature than Amy he is stupid for not knowing Amy's age (should know seeing as he is her guardian and a friend of her dad's). When the guardian hears a loud noise (being the crash), like any mature adult would do, he ran to see if Amy was okay or not. When he finds out Amy's real age, of course being an adult he gets mad at Amy and kicks her out with all his anger when he finds out who the other participant of the car crash really is (Amys Headmaster). There really isn't any music at this moment to coincide with the age diference. As Amy's guardian gets to know more about her not being in school and not sitting her exams, he starts to act worried as a father would do; treating Amy like a daughter. When this happens, both Amy and her guardian get mad and just by the things they say shows the age difference and the tension building up. For example, when Amy says "I HATE YOU!!!!" after she was told to go and pack up her belongings.

As the scene changed to outside where they people of the community were removing the dock, you could clearly see the older and middle generations taking part in helping remove the dock.

When the old lady went into Amy's room to see where she was, the camera scoped across the bed with what Amy left behind, representing age. When the lady had found out Amy had run away or thought she had, it gave us as an audience an insight which may have been a little stereotypical. Seeing as Amy ran away from home (or what she called home), was also stereotypiclal as many children and teens tend to run away rather than adults, portraying her real age and identity. As the lady went down to tell Amy's guardian, the music was tense and she was panting as she ran up to him like something bad had happened and of course this was the case. The point of her being out of breath was to prove her age and how her generation copes and acts in certain situations unlike how a younger person woukd cope in their generation (for example, Amy).

From this analysis, this is how I thought age was presented throughout this scene using the different generations and representations of other factors, compared to age.

AS Media Coursework g322 - Film Studios and Movies

My Film studios:

• Film 4 (a small british independent studio)
• Paramount

Film 4 is a British digital television channel available only in the UK. This studio is owned and operated by Channel Four Television Corporation that screens films. The company has been responsible for backing a large number of films made in the UK. The company's first production was 'Walter', directed by Stephen Frears, which was released in 1982. Prior to 1998, the company was identified as 'Channel Four Films' or 'Filmfour International'. Later the outfit was re-branded as 'Filmfour', to coincide with the launch of a new Digital TV channel of the same name. The company cut its budget and staff significantly in 2002, due to mounting losses, and was re-intergrated into the drama department of Channel 4.

Paramount is a film studio, television production company and motion picture distributor, consistently ranked as one of the "Big Six" Film studios of Hollywood. It is a subsidery of U.S media congolmerate Viacom. Paramount is a member of the Motion Picture Association of America (MPAA). It has distributed several successful film series, such as, 'Transformers', 'Missio: Impossible', 'Marvel Cinematic Universe' (2008-2011) etc...It's the world's fourth major film studio and in 2014, Paramount Pictures was the first major Hollywood studio to distribute all its films in digital-form only.

Films:

• Hyena (Film 4 production)
• Mission Impossible 5 (Paramount production)

Hyena: Good policing doesn't necessarily mean doing everything by the book. But as the business of crime in London turns to favour the Albanians and Turks, how does a "good" policeman survive?

Director - Gerard Johnson
Writing Credits - Gerard Johnson
Producers - Elizabeth Karlsen, Joanna Laurie, Stephan Woolley
Development Executive - Kate Lawrence
Line Producer - Karl Liegis
Music - Matt Johnson
Cinematograpy - Benjamin Kracun
Fim Editing - Ian Davies
Casting - Des Hamilton, Lara Manwaring
Production Design - Marie Lanna

Cast:

•  Peter Ferdinando - Michael
• Stephen Graham - David Knight 
• Neil Maskell - Martin
• Elisa Lasowski - Ariana
• Myanna Buring - Lisa
• Richard Dormer - Nick Taylor
• Gordon Brown - Chris
• Tony Pitts - Keith  
• Orli Shuka - Nikolla Kabashi
• Gjevat Kelmendi - Rezar Kabashi
• Thomas Craig - Harrison
• Lorenzo Camporese - John Noonan
• Shaban Arifi - Spartak  
• Alfred Doda - Berat 
• Mem Ferda - Akif Dikman 
• Can Kabadayi - Mahmut 
• Juliet Oldfield - Tina

TRAILER:

Mission Impossible 5:

Director - Christopher McQarrie
Writing Credits: Bruce Geller (Characters), Drew Pearce (Written by and Screenplay)
Producer - J.J. Abrams, Tom Cruise, David Ellison, Leopalsd Hughes (Assistant to Producer)
Executive Producer - Mark Bakshi, Jake Myers
Associate Producer - Helen Medrano
Line Producer (Morocco) - Zakaria Alaoui
Cinematograpy -  Robert Elswit
Casting - Mindy Marin
Production Design - James D. Bissell
Production Management - Chris Brock (Unit Production Manager), Thomas Hayslip (Unit Production Manager), James Smith (Production Manager - Second Unit), Skye Stolnitz (Production Supervisor)
Production Assistant - Haitam Alaoui
Production Staff - Shari Hamrick
Prroduction Controller - Helen Medrano
Production Coordinator: Second Unit - Simon Mills, Tom Ormerod (Assistant)

Cast:

• Tom Cruise`- Ethan Hunt
• Paula Patton - Jane Carter (rumoured)
• Jeremy Renner - William Brandt
• Simon Pegg - Benji Dunn
• Alec Baldwin -
• Rebecca Ferguson -
• Ving Rhames - Luther Stickell
• Sean Harris -
• Stella Stocker - Stage Manager
• Asim Ahmad - Rollins
• Mingus Johnston - Lead Biker
• Ulli Ackermann - Agent Mills
• Rupert Wickham - Chancellor
• Robert Maaser - Assassin / Police Officer
• Ait Ben Azzouz Brahim - Drone Pilot